News and Events

SmartMark Communications Supports BGE’s Milestone ENERGY STAR® Certification Process

Utility Solution is First Smart Home Solution to Be Certified by EPA

Philadelphia, PA – January 11, 2022 – SmartMark Communications announced today that the EPA has certified the BGE Smart Home Solutions as the first ENERGY STAR SHEMS product in the market. SmartMark Communications supported the BGE Connected Home and Small Business Demonstration technology trial and was a critical player in helping evaluate energy reduction by the devices through data collection and AMI energy use analysis.

SmartMark Communications is the leader in customer education strategies and solutions for utilities. The company has been supporting the advancement of customer facing technologies to improve energy management for more than two decades.

BGE serves more than 1.3 million electric customers and more than 680,000 gas customers in a diverse, 2,300-square-mile area encompassing Baltimore City and all or part of 10 central Maryland counties. It is an Exelon company.

“We believe that the success of the BGE smart home solution is contributed to the perfect balance of education, technology and customer support and we are thankful to SmartMark for helping us design a customer-centric program with impactful results for the utility,” said Sam duPont, Principal in BGE’s Utility of the Future Group. “It is exciting to demonstrate how a utility can leverage its AMI investments to further build customer facing tools to help improve energy management and customer service.”

To learn more about how SmartMark Communications is working with utilities to understand the benefits of smart homes, visit

About SmartMark Communications
SmartMark Communications has redefined the role of traditional marketing communications companies and uses a blend of industry knowledge and business strategy to help organizations—public, private, and not for profit—shape industry. This unique blend of policy, communications and creative expertise is a critical component to successful storytelling. SmartMark’s passionate interest and deep domain expertise in the industries that it serves has allowed it to emerge as a leader in the conversation around innovation, technology adoption and transformation. To learn more visit

Media Contact:
Meredith Salefski
SmartMark Communications, LLC

SmartMark Communications to Roll out New Solutions Focused on Customer Education and Engagement Around Carbon Reduction

Company to launch programs and strategies for utilities focused on helping communicate to customers their role in the energy transition, DER, and environmental responsibility and stewardship

GLASGOW – SmartMark Communications, the leading provider of utility customer education and engagement solutions, announced today that it stands with the leaders of COP26 in the call for improved behavioral responsibility around carbon reduction. As a leader in articulating the value proposition of kWh reduction to utility customers, SmartMark has announced new solutions to help translate kWh to GHG to better inform consumers of the impact of their energy use on the environment. The company is actively working with the technology industry to design and implement new tools to support this effort.

“As both an advocate for customer education in energy and technology and a parent, I find both a personal and professional responsibility to evolve strategies and messages around demand side management to newer value propositions that resonate more strongly with today’s energy consumers,” said Shavit.

SmartMark Communications works with leading utilities on adopting innovative technologies and equitable best practices around energy management. SmartEnergy IP™ is a research and consulting organization within SmartMark Communications that is dedicated to helping utilities communicate the benefits of smart grid to customers.

About SmartMark Communications
SmartMark Communications has redefined the role of traditional marketing communications companies and uses a blend of industry knowledge and business strategy to help organizations—public, private , and not for profit—shape industry. This unique blend of policy, communications and creative expertise is a critical component to successful storytelling. SmartMark’s passionate interest and deep domain expertise in the industries that it serves has allowed it to emerge as a leader in the conversation around innovation, technology adoption and transformation. To learn more visit

Meredith Salefski

Connected Home Technology Levels the Playing Field in Energy Management

by Juliet Shavit, SmartMark Communications

This article appears in the current print issue of Electric Energy, Quarterly Issue 3

There have been a number of smart home pilots in the United States that explore different technologies and use cases. A common and obvious theme among them is the impact of these devices on energy efficiency. For utilities, this is, of course, the obvious bottom line.

This benchmark has safely steered energy efficiency investments for decades and continues to be the key driver for utility smart technology programs (e.g., smart thermostats).

SmartMark Communications is working with BGE and the City of Annapolis on the Connected Home and Small Business Demonstration, which offers low income customers smart home devices to lower energy use and evaluate the benefits to quality of life.

Yet, the current Department of Energy, under the direction of the Biden Administration, has been tasked with building a roadmap for energy equity, arguably shifting the industry conversation from energy reduction to equitable access to affordable energy solutions. As utilities move steadily down the path of designing and implementing dynamic pricing and Time of Use programs, now most noticeable in the State of California, the current model is likely to benefit wealthier individuals with access to smart devices and appliances. Higher-end refrigerators and washer dryers are decked out with mobile applications and energy efficiency settings. Considered luxury items, these smart appliances are noticeably expensive. The likelihood of low-income customers selecting these things for their homes is zero. Their purchases will always be governed by cost, and that unfortunately can dictate less efficient products.

Thanks to Energy Star rebates and discounts, low-income customers have more access to energy-efficient appliances than ever before. Yet, despite that, research suggests that low-income customers are more likely to hold onto older, less efficient appliances. If you add in the economic pressures caused by the pandemic, then the likelihood of replacing appliances in the home now becomes even less probable.

That means that approaching smart and connected devices for kWh reduction is not enough, and, with the onset of time-based pricing, a perfect storm is brewing.

Energy Star appliances will not save customers significant dollars when they run during peak periods in dynamic pricing environments. Similarly, low-income customers are not likely to succeed in incentive-designed programs that encourage reduction during peak hours. That means that in the current world of energy efficiency program design, the cards are stacked against the people with the most to lose. That is a dangerous concept.

The time has come for the conversation to shift from energy efficiency to “leveling the playing field”. While smart refrigerators and washer dryers are expensive, a $10 smart plug is not. In fact, it is likely to cost less than recruitment and marketing costs for average energy efficiency programs. If utilities provided low-income customers with tools to succeed on these programs rather than just a direct mail piece, they would be creating a sustainable path for successful energy efficiency that aligned with their strategies. It is even more cost-effective economically for utilities to provide tools for success than offer bill protection in many cases.

Today’s regulators, policymakers and advocates must be aware of the role “technology access” plays in energy equity. It is the most obvious and overlooked opportunity for utilities as they seek to address issues of equality. A close friend of mine who works for a low-income advocacy group warned me that it is a myth that low-income customers do not have access to mobile phones or know how to use technology the same way as their wealthier peers. In a survey conducted by Pew Research, teenagers who came from homes, where income was less than $30,000 annually, were less likely to have access to a desktop or PC (75%) but were likely to have a smartphone (93%).

A smartphone and a smart plug are all you need to reduce energy use during peak hours if you are away from home. When you couple technology with education, there is nothing more powerful in the roadmap to energy efficiency and energy equity. It is the most obvious and most overlooked path forward for sustainable and equitable energy management in the industry.

About the Author
Juliet Shavit is the president and CEO of SmartMark Communications, LLC a global leader in strategic communications and customer experience. For more than two decades, she has been at the forefront of conversation around technology innovation and the impact of those decisions on industry transformation.

Shavit has been widely recognized for her contributions to the energy industry. She was instrumental in founding the DOE smart grid customer education working group and is the founder of the Smart Grid Customer Education Symposium.

Today, she works with utilities to optimize their AMI investments and build customer centric programs around technology adoption.

SmartMark Communications Named One of Most Influential Companies of 2021

Company Listed in ‘50 Most Influential Companies’ Issue of CIO Bulletin

PHILADELPHIA, PA November 4, 2021 – SmartMark Communications, LLC, a leading provider of strategic communications and business innovation solutions announced today that it has been listed by CIO Bulletin as one of 50 Most Influential Companies of 2021. The company is a driving force in the energy and telecom industries, pushing for the adoption of advanced technologies to support customer experience and engagement.

For two decades, SmartMark Communications has been an advocate for collaboration between the telecommunications and energy sectors and the benefits of such collaboration on improved customer experience and innovation. Today the Company provides strategic services for the largest and most influential companies in the world.

“This is an incredible exciting time for our company, as we see great strides in the advancements in network innovation and IoT,” said Juliet Shavit, President and CEO. “For today’s customer, the digital lifestyle begins at home and accompanies consumers on their journey throughout the day in the vehicle and in the community. That said, consumer engagement with technology is as important, seamless, and vital to our well-being as the clothes we put on.”

SmartMark Communications is leading companies in adopting new technology to help advance smart cities, smart homes, and a smarter lifestyle through improved and innovative energy management solutions and creative models for behavior change.

Learn more about how SmartMark Communications is driving innovation, policy, and digital transformation at

About SmartMark Communications, LLC SmartMark Communications has redefined the role of traditional marketing communications companies and uses a blend of industry knowledge and business strategy to help organizations—public, private and not for profit—shape industry. This unique blend of policy, communications and creative expertise is a critical component to successful storytelling. SmartMark’s passionate interest and deep domain expertise in the industries that it serves has allowed it to emerge as a leader in the conversation around innovation, technology adoption and transformation. To learn more visit

Media Contact:
Meredith Salefski
SmartMark Communications, LLC

Juliet Shavit to Speak on Grid Edge Innovation at IEEE Power and Engineering Society General Meeting this Week

SmartMark CEO to Present on Optimizing AMI and New Applications Shaping the Utility of the Future

Philadelphia, PA – July 27, 2021 – SmartMark Communications, the leader in smart grid customer education, announced today that its president, Juliet Shavit, will be speaking at the IEEE Power and Engineering Society General meeting this week. Shavit will be speaking on the panel entitled, “Innovation at the Edge of the Grid” on July 29, 2021 at 10:00am.

Shavit’s presentation will focus on how energy companies are turning to new applications that leverage emerging technologies such as AI and IoT in ways to help utilities optimize AMI investments. These applications include such areas as smart homes and buildings, connected communities, and more personalized energy use tools that leverage disaggregated data.

The discussion will also provide an overview of the current business and technology landscape and the key industry pressures pushing utilities to innovate. These include but are not limited to more aggressive carbon reduction goals, increased emphasis on energy equity, new business models like transportation electrification and beyond-the-meter programs, and regulatory pressures.

Shavit will join a number of industry experts from the U.S. Department of Energy and private industry on the panel.

About SmartMark Communications
For more than two decades, SmartMark Communications, LLC has been working with energy companies on the adoption of new technologies and how to articulate the benefits of these investments to customers and stakeholders. Today they are an expert in business transformation for energy companies and lead pilots and shape strategies for utilities that focus on innovation in customer experience. Learn more

SmartMark Communications owns and operates SmartEnergy-IP, a research organization focused on articulating the benefits of smart grid investments for customers and stakeholders. You can watch videos from the Company’s annual Smart Grid Customer Education Symposium and learn more about the ways SmartMark leads industry discussion on innovative investments for the grid at

Meredith Salefski

SmartMark Communications CEO Juliet Shavit ‘Sees 2020’ on Cover of CIOReview January Issue

Company Named Leading Utility Solutions Provider Second Year in a Row; Seeks to Define a Decade of Customer-Focused Industry Transformation

Philadelphia, PA – January 27, 2020 – SmartMark Communications announced today that it has been selected as the leading utility solutions provider for the second year in a row by CIOReview magazine. According to the article, the Company’s energy practice, SmartEnergy IPTM is creating the roadmap for innovation in customer experience, transforming the utility-customer relationship in unprecedented ways.

The cover story describes the Company as leveraging its 20-year history of rolling out customer facing programs to marry proven best practices with the excitement of innovation. According to the article, the Company is more passionate than ever about the customer experience and more aware of what is missing. SmartMark’s roots in network communications have given the Company an edge in fearlessness around technology and a sneak peek into the future. Their practical experience working with utilities and stakeholders help energy companies navigate technology adoption wisely, keeping in mind the important regulatory demands that require risk assessment and analytics driven programs that benefit consumers.

“If I think back about the start of SmartMark 20 years ago and how much the world around us has transformed, I get an unbelievable sense of excitement for what’s in store in the next decade and the role the Company is set to play,” said Shavit. “2020 is the year when utilities grasp that the role they play is in the development of smarter communities and people. It is the year they work with their stakeholders to apply innovation to reach new levels of energy efficiency and grid management, while better positioning themselves as dynamic, exciting companies that put the customer first.”

Learn more about the way SmartMark Communications is taking the utilities industry to new levels at

Industry Leader: Juliet Shavit, President and CEO | SmartMark Communications

November 12, 2019


A lot of my business know-how and entrepreneurial skills can be credited to my father. He ran his own business while I was growing up and taught me a great deal about business and responsibility. While at college, I had the opportunity to work for the New Yorker in the public relations office under Maurie Perl. Maurie was a remarkable woman and a true class act. She exuded self-confidence and demanded respect, but was not afraid to work hard. She could plan the 70th anniversary gala for the magazine and still find time to stuff a press kit. To me that is a true leader—knowing how to orchestrate and plan like an artist, but not being afraid to get messy in the delivery.


A leader must be able to hold one’s own and demonstrate that he or she has control over any situation. But most importantly, its someone who will stand up and get involved in anything that needs to get done. Additionally, a true leader exemplifies a level of fearlessness in order to take risk, and consideration and mindfulness of others.


What motivated you to not give up and how have you faced adversity?


I am a dreamer and a very visual person. I see things like a choreographer—that means knowing what happens when different things are meant to intersect at the same time. I think it ties well to PR. It’s all about how press releases, messaging, events, and thought leadership come together at a moment in time. Each piece by itself will fall short if not intertwined with the others.


I am a very honest and passionate person which can be risky in my area of business. Not everyone wants to hear the truth, but I find it is my greatest strength and weakness.


Respect and incentive are very important. Hard work deserves reward. In addition, giving people opportunities and making them feel valued is one of the strongest things you can do as a leader.


I have been deeply interested in the impact of music on customer experience. A couple of years ago I picked up my family and we moved to Nashville Tennessee, which was pretty risky [chuckles]. I opened up an office—which is still running today—and started meeting with the music industry to discuss their issues around their profitability and future growth in the digital economy. This led to the startup of MusiComms, an association that brings together leaders from communications, energy and the music industry where we discuss ways of collaboration. I’ve been working for a few years now on integrating music strategies into service provider business models. This is risky, but is where my passion lies.


I ask a lot of questions, particularly ‘Why?’. By asking this question, it keeps me focused on the reality of how to navigate a rather abstract future. In today’s time, SmartMark is playing in spaces of innovation where it’s important to understand how something is solving a particular problem.


I have to believe in what that company does and their end vison. There are a lot of companies that are financially motivated, but their solution is not always in the best interest of the consumer. There has to be a customer benefit and it must leave this world a better place for my children.


‘Where’d You Go, Bernadette?’ by Maria Semple. I’d recommend it to any working mom who struggles with finding her purpose and balance. There are a lot of expectations of women—that we be great mothers, wives, and successes at work. That we drive carpool and make dinner, but also bring home a salary. Sometimes we just need to find our voice and be happy with that.


Authority. It’s not in my nature to be authoritative. I much prefer to be constructive than bark out orders. Hiring and firing people is simply still the hardest of all.


1. Treat others as you would want to be treated. 2. Go for it. History is full of fearless people with crazy ideas. If you believe in it, chances are someone else will too.


I’ve made my children a part of my company. When my third daughter was born—I have three daughters— the business was growing and evolving, demanding more of my time. Therefore, I ended up building a nursery in my office as I couldn’t bear the thought of having to choose between work and family. We have in my office what I like to call a “Life comes First” policy. I live by it and I offer that to my employees as well.


I spend a lot of time thinking about the impact of technology and innovation on the energy industry. I let my mind wander at night as I am not checking mails or answering phone calls [laughs].


I think the dynamic of the utility customer has changed, which can be attributed to AMI and smart grid. Somewhere in the process of deploying smart meters, utilities realised that they had to get buy-in from their customers to make these types of changes while looking at long-term grid modernisation and energy and carbon reduction. We are in an era where executives are forced into thinking about ways to change and improve their relationship with the customer.

I also see smart home expanding the role of the utility into the home and redefining utility companies. I believe the Utility of the Future is innovative, not afraid to expand its services, and understands that the customer is at the heart of it all.

2019 Smart Grid Customer Education Symposium to Focus on Smart Utilities and Smart Customers in the Age of Digital Transformation

Industry’s Leading Smart Grid Event that Focuses on Customer Benefits of Grid Modernization to Take Place in Washington, DC this October

WASHINGTON – June 03, 2019 – SmartEnergy IP™, a division of SmartMark Communications, announced today its 9th annual Smart Grid Customer Education Symposium. This year’s event, which will focus on the impact of digital transformation on smart grid customer experience, including optimization of AMI infrastructure as a platform for improved customer communication, smart cities, smart homes and smart customers.

The 2019 Smart Grid Customer Education Symposium will take place on October 29, 2019 at the Grand Hyatt in Washington, DC.

“This is an exciting time for utilities, as they continue to evolve and improve their relationship with customers,” said Juliet Shavit, President of SmartEnergy IP. “From the latest applications to educate and engage consumers, to the tools now available in our homes and in our communities to improve our lives, utilities have become powerful central forces in the investment and optimization of emerging technologies’ innovative applications.”

This is the 9th year of the conference, which has always been focused on the customer benefits of smart grid. The event is designed to educate utilities, regulators and stakeholders on best practices in educating and engaging consumers on the benefits of their smart grid technology investments. Today that means not only AMI deployments, but dynamic pricing, time-of-use programs, advanced bundled services and new applications designed to empower consumers to save energy and money.

To learn more about speaking opportunities or to register for the 2019 Smart Grid Customer Education Symposium, visit

SmartMark CEO Talks “Smart Cities” at 2019 Southern California Public Power Authority Annual Conference

Industry Expert Addresses the Need to Keep Customers at the Focus of Technology Investments and Smart Cities Planning

May 16, 2019 10:36 AM EDT

BURBANK, Calif.–(BUSINESS WIRE)–SmartMark Communications, LLC and SmartEnergyIPTM announced that their founder and CEO, Juliet Shavit, will speak today at the 2019 Southern California Public Power Authority Annual Conference on the topic of Smart Cities. A world-renowned expert on smart grid customer education, Shavit has become widely recognized for her efforts to encourage utilities to leverage innovative business models and emerging technologies to improve the utility-customer relationship and shape the Utility of the Future.

Shavit will be speaking today at 12:45pm in the panel entitled “Smart City: What, Why and How?” The conference is taking place at the Marriott in Burbank, California.

“California has long led the US utilities market in innovative approaches to optimizing new technologies to improve efficiency and customer experience,” said Shavit. “I am excited to speak with the innovators at public utilities in California about their smart cities roadmaps and learn more about the path they are forging in the adoption of new technologies.”

SmartMark Communications is a global strategic communications firm. SmartEnergy IPTM is the division within SmartMark dedicated exclusively to customer experience in the energy and utilities markets.

Learn more about SmartMark Communications at and SmartEnergy IP at


About SmartMark Communications, LLC

SmartMark Communications is a global leader in communications, helping businesses strategically position themselves as thought leaders and utilize media and influencer relations to help shape their industries. The company is recognized for its ability to innovate and use technology applications to improve customer experience and drive behavior change. To learn more, visit

About SmartEnergy IP

SmartEnergy IP is a strategic communications and research organization within SmartMark Communications dedicated to helping articulate the benefits of energy technology investment and innovation for consumers. The Company helps utilities and stakeholders define the technology and business requirements necessary to develop and implement customer-focused programs that benefit communities and meet policy goals.


Lyndsay Pocorobba

SmartMark Communications CEO Juliet Shavit Named “Most Influential CEO of the Year” by Corporate Vision Magazine

Magazine’s Corporate Excellence Awards Honors Executives Who Innovate, Grow Respective Industries

PHILADELPHIA – MAY 2, 2019 – SmartMark Communications, a global leader in strategic communications and the parent company of SmartEnergy IP™, announced today that founder and CEO Juliet Shavit has been named the “Most Influential CEO of the Year” in strategic communications for 2019 by Corporate Vision (CV) Magazine’s Corporate Excellence Awards.

Shavit was awarded for her innovative approach to communications and market positioning, working with companies and organizations to help understand the role of how emerging technologies improve customer experience. Her areas of expertise include smart grid, smart city, smart home and the integration of music in customer experience.

SmartMark Communications was recently named top utility solutions provider to watch in 2019 by CIOReview magazine.

Shavit is considered an expert on the importance of customers in the adoption of new technologies. She recently authored a smart cities roadmap for the American Public Power Association and is the founder of the U.S. Department of Energy’s Smart Grid Customer Engagement Working Group. Her firm also hosts the Smart Grid Customer Education Symposium annually.

“This award comes at an exciting milestone for SmartMark Communications, which is celebrating its 20th anniversary of delivering public relations and strategic communications to businesses and communities worldwide,” Shavit said. “This honor wouldn’t be possible without the support of my clients, who every day trust me and my talented, dedicated staff to bring their news and thought leadership to market. They are the ones moving their industries forward with meaningful business solutions, and I’m happy to play a role in guiding them.”

Annual winners of the Corporate Excellence Awards are handpicked following a comprehensive analysis and qualitative and quantitative research by CV Magazine, ensuring those who innovate, grow and improve their respective industries are awarded.

Learn more about Shavit, SmartMark Communications and its clients at