SmartMark Encourages Companies to See Past the “Glitter of New Gadgets” and Understand the Longer-Term Business Applications and Relevancy of New Technology Adoption
LAS VEGAS – January 5, 2017 – SmartMark Communications, the leader in customer experience strategy, announced today the release of a new Framework for evaluating long-term relevancy and adoption of new technologies. The Framework, titled “Technology Adoption and Customer Centricity” (TACC), is being released in conjunction with CES® 2017, the premier consumer electronics and technology innovation event.
The TACC Framework focuses on helping businesses optimize consumer-facing technology spending by understanding customer preferences and preferred offerings, and prioritizing investment.
“It is easy to get swept up in the excitement around the next big technology,” said Juliet Shavit, President and CEO of SmartMark Communications. “But it is important for businesses to keep their focus on the customer’s longer-term experience and satisfaction. It is customer satisfaction that will drive meaningful ROI.”
The new Framework is a measurement tool that uses a series of calculations to determine likelihood for success, drawing into consideration such factors as external stakeholder support and marketability.
To receive a copy of the Framework report, contact SmartMark at 215-504-4272 or email Lyndsay Pocorobba at lyndsay@smartmarkusa.com.
About SmartMark Communications, LLC
SmartMark Communications is a global leader in communications strategy, helping businesses strategically position themselves as thought leaders and utilize media and influencer relations to help shape their industries. The company is recognized for its ability to innovate and use technology applications to improve customer experience and drive behavior change. To learn more, visit www.smartmarkglobal.com.
SmartMark Communications, LLC
Lyndsay Pocorobba, +1-215-504-4272
lyn@smartmarkusa.com