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IoT Internet of Things

SmartMark Leads Industry in Conversation Around IoT Customer Experience

SmartMark Encourages Companies to See Past the “Glitter of New Gadgets” and Understand the Longer-Term Business Applications and Relevancy of New Technology Adoption

LAS VEGAS – January 5, 2017 – SmartMark Communications, the leader in customer experience strategy, announced today the release of a new Framework for evaluating long-term relevancy and adoption of new technologies. The Framework, titled “Technology Adoption and Customer Centricity” (TACC), is being released in conjunction with CES® 2017, the premier consumer electronics and technology innovation event.

The TACC Framework focuses on helping businesses optimize consumer-facing technology spending by understanding customer preferences and preferred offerings, and prioritizing investment.

“It is easy to get swept up in the excitement around the next big technology,” said Juliet Shavit, President and CEO of SmartMark Communications. “But it is important for businesses to keep their focus on the customer’s longer-term experience and satisfaction. It is customer satisfaction that will drive meaningful ROI.”

The new Framework is a measurement tool that uses a series of calculations to determine likelihood for success, drawing into consideration such factors as external stakeholder support and marketability.

To receive a copy of the Framework report, contact SmartMark at 215-504-4272 or email Lyndsay Pocorobba at lyndsay@smartmarkusa.com.

About SmartMark Communications, LLC
SmartMark Communications is a global leader in communications strategy, helping businesses strategically position themselves as thought leaders and utilize media and influencer relations to help shape their industries. The company is recognized for its ability to innovate and use technology applications to improve customer experience and drive behavior change. To learn more, visit www.smartmarkglobal.com.

Contact
SmartMark Communications, LLC
Lyndsay Pocorobba, +1-215-504-4272
lyn@smartmarkusa.com
 

SmartMark Communications Leads Industry in Conversation Around IoT Customer Experience; Identifies Framework for Application of New Technologies

SmartMark Encourages Companies to See Past the “Glitter of New Gadgets” and Understand the Longer-Term Business Applications and Relevancy of New Technology Adoption

LAS VEGAS – January 5, 2017 – SmartMark Communications, the leader in customer experience strategy, announced today the release of a new Framework for evaluating long-term relevancy and adoption of new technologies. The Framework, titled “Technology Adoption and Customer Centricity” (TACC), is being released in conjunction with CES® 2017, the premier consumer electronics and technology innovation event.

The TACC Framework focuses on helping businesses optimize consumer-facing technology spending by understanding customer preferences and preferred offerings, and prioritizing investment.

“It is easy to get swept up in the excitement around the next big technology,” said Juliet Shavit, President and CEO of SmartMark Communications. “But it is important for businesses to keep their focus on the customer’s longer-term experience and satisfaction. It is customer satisfaction that will drive meaningful ROI.”

The new Framework is a measurement tool that uses a series of calculations to determine likelihood for success, drawing into consideration such factors as external stakeholder support and marketability.

To receive a copy of the Framework report, contact SmartMark at 215-504-4272 or email Lindsay Ambrose Cavanaugh at lcavanaugh@smartmarkusa.com.

About SmartMark Communications, LLC
SmartMark Communications is a global leader in communications strategy, helping businesses strategically position themselves as thought leaders and utilize media and influencer relations to help shape their industries. The company is recognized for its ability to innovate and use technology applications to improve customer experience and drive behavior change. To learn more, visit www.smartmarkglobal.com.

Contact
SmartMark Communications, LLC
Lyndsay Pocorobba, +1-215-504-4272
lyndsay@smartmarkusa.com  

Smart City

SmartMark CEO Juliet Shavit to Lead Conversation Around Smart Cities at TIA 2016

Industry Expert to Moderate Panel on the Importance of IoT in Rolling Out Smart Cities

Dallas, TX – June 6, 2016 – SmartMark Communications, LLC, the leader in strategic communications for the digital world, announced today that the President and CEO of the company, Juliet Shavit, will be speaking at the TIA Network of the Future conference in Dallas, Texas on June 7th, 2016 at 1:30 pm. Shavit will be moderating a panel of industry experts on the topic IoT and the transformation of smart cities in the session entitled, “Smart Cities – from Apps to Infrastructure.”

As leaders in IoT innovation and the customer experience, SmartMark has deep expertise in smart energy, smart home, smart city, and the connected lifestyle. Shavit has helped the world’s leading companies, organizations and governments pave the way for a seamless and positive digital experience for customers.

“As IoT and Connected Lifestyle continue to transform industries and our daily lives, we are also witnessing cities and communities globally evolving through new technology and connectivity, ” said Juliet Shavit. “As we move towards implementing smart cities, it will be key to harness the dynamic potential of IoT and the future interlinking of industries, networks, and devices, while collaborating on opportunities for technology innovation and infrastructure investments.”

For over a decade, Juliet has been a trusted source within the telecom, energy and utility industries and continues to provide strategic council to companies on smart grid customer engagement strategies. She is also the founder of SmartEnergy IP™, SmartMark Communications’ energy division committed to helping utilities communicate the benefits of smart grid to customers. This knowledge, paired with the Company’s expansive experience in the communications industry, has positioned SmartMark as one of the emerging visionaries in IoT and Connected Lifestyle.

To learn more about SmartMark Communications and their work in the utilities and telecommunications industry, visit www.smartmarkusa.com or www.smartenergy-ip.com.

About SmartMark Communications
SmartMark Communications is a global leader in communications strategy, helping businesses strategically position themselves as thought leaders and utilize media and influencer relations to help shape their industries. The company is recognized for its ability to innovate and use technology applications to improve customer experience and drive behavior change. To learn more, visit www.smartmarkglobal.com.

About SmartEnergy IP™
SmartEnergy IP™ is a research and consulting organization within SmartMark Communications, LLC that is dedicated to helping utilities communicate the benefits of Smart Grid to customers. As utilities roll out Smart Grid initiatives – from smart meters to dynamic pricing programs – there are ways to ensure that customers are best prepared to make smart energy choices and positively support these roll outs. SmartMark Communications has over a decade of experience in the energy and utilities customer care domain, helping utilities and suppliers market effectively to customers. For more information, visit: www.smartenergy-ip.com.

TIA 2016 Video Interview: Smart Cities – From Apps to Infrastructure

So what makes a city smart and what is the role of the IoT in a smart city? These questions plus the fundamental infrastructures that are essential to building a Smart City are addressed by the “Smart Cities – From Apps to Infrastructure” panel participants in this TIA 2016 video interview. The panel was moderated by Juliet Shavit, President and CEO of SmartMark Communications, and panelists included: Amanda Hodges, Global OEM Solutions and IoT Marketing Executive Director at Dell; Michael Zeto, General Manager and Executive Director of Smart Cities at AT&T and Randy Frantz, Director of Telecom Solutions at Esri.



2016 Smart Grid Customer Education Symposium Set to Take Place on September 29th in Philadelphia

2016 Smart Grid Customer Education Symposium Set to Take Place on September 29th in Philadelphia

Important Smart Grid Event Spotlights Best Practices in Residential and Commercial Customer Education and Engagement

SmartEnergy IP™, a division of SmartMark Communications, announced today that it will host the 2016 Smart Grid Customer Education Symposium, in partnership with PECO, on September 29th, 2016, at the Loews Philadelphia Hotel, 1200 Market St, Philadelphia, PA.

The Smart Grid Customer Education Symposium is the longest-running, most influential conference of its kind, annually bringing together leaders, regulators, analysts, stakeholders, and solution providers from across the country and throughout the energy and utility industries to discuss and examine the importance of customer experience in smart grid programs.

The event will span a number of important topics, including:

  • Educating Customers around Smart Meter Deployments
  • Lessons Learned from Successful AMI Deployments
  • Rolling Out Time-of-Use and Peak Pricing Programs
  • Latest Advancements in Customer Experience Technologies
  • Measuring Success: The Importance of Big Data and Analytics
  • The Utility of the Future
  • Stakeholder and Community Outreach
  • The Smart Energy Revolution

“SmartEnergy IP is pleased to host this year’s Smart Grid Customer Education Symposium with PECO, Pennsylvania’s largest electric and natural gas utility, and our region’s energy provider,” said Juliet Shavit, SmartEnergy IP’s Founder and CEO. “We are excited to highlight the benefits PECO has delivered to its customers through new, advanced metering technology and innovative new programs like PECO Smart Ideas, and the steps other utilities can take.

This year, SmartEnergy IP will again celebrate the nation’s energy leaders in smart grid education at The 2016 Smart Grid Customer Education Awards at the show. These awards are given to utilities that demonstrate excellence in smart grid customer education. The deadline for award submissions is July 31, 2016. To apply for the Smart Grid Customer Education Awards, please click here.

To register for the conference, visit www.smartgridcustomereducation.com. For more information, please contact SmartEnergy IP at +1-215-504-4272 .

About SmartEnergy IP™
SmartEnergy IP is a research and consulting organization within SmartMark Communications, LLC that is dedicated to helping utilities communicate the benefits of Smart Grid to customers. As utilities roll out Smart Grid initiatives,  from smart meters to dynamic pricing programs, there are ways to ensure that customers are best prepared to make smart energy choices and positively support these roll outs. SmartMark Communications has over a decade of experience in the energy and utilities customer care domain, helping utilities and suppliers market effectively to customers. For more information, visit: www.smartenergy-ip.com.

Kristin Marcell
SmartMark Communications, LLC
+1-215-504-4272
kristin@smartmarkusa.com  

SmartMark Communications Defines Role of Customer in Digital World at CES

Leading Communications Company Emerges as Top Innovator in IoT and Connected Environments

Las Vegas, NV – January 5, 2016 – SmartMark Communications, LLC, the leader in strategic communications for the digital world, announced today that it has launched a campaign to raise awareness and education around the customer experience in a digital world. As leaders in smart home, smart city, and the Connected Lifestyle, SmartMark is working with the leading companies, organizations and governments across the world to pave the way for a seamless and positive experience for customers.

As part of the campaign kickoff, SmartMark launched a research study on how customers want to be communicated to in the digital age. The research offers a segmented look at how all aspects of the population are investing in technologies and adopting new behavior trends. This data is critical to organizations looking to market goods or encourage behavior change in a connected world.

“There is a lot of buzz around IoT and Connected Lifestyle, but we are still making progress in what this all looks like and how to define the parameters and IT requirements of a purely digital world,” said Juliet Shavit, President and CEO of SmartMark Communications. “Customers play a pivotal role in the success of smart communities, because they must adopt new technologies and behavior change for the technology investments to pay off.”

SmartMark’s energy division, SmartEnergy IPTM, is a pioneer in defining the role of customers in Smart Grid. This knowledge, coupled with the Company’s vast experience in the communications industry, has enabled SmartMark to emerge as one of the leading innovators in IoT and Connected Lifestyle. Connected Lifestyle, as defined by SmartMark, includes smart energy, smart home, infotainment, and the seamless, end-to-end digital experience leveraging multiple technologies across multiple infrastructures.

SmartMark CEO, Juliet Shavit, will be moderating the MusiComms panel at CES 2016. SmartMark is bridging the gaps between music and communications technology through its support of MusiComms.

About SmartMark Communications
SmartMark Communications is a global leader in communications strategy, helping businesses strategically position themselves as thought leaders and utilize media and influencer relations to help shape their industries. The company is recognized for its ability to innovate and use technology applications to improve customer experience and drive behavior change. To learn more, visit www.smartmarkglobal.com.

Media Contact: SmartMark Communications, LLC
Lyndsay Pocorobba, 215-504-4272
lyndsay@smartmarkusa.com

Juliet Shavit is ‘Smartest of them All’ on Cover of European Communications 2015 PR Guide

SmartMark Showcases Experience and Market Leadership at Mobile World Congress in Guide Distributed at Show

BARCELONA, Spain–(BUSINESS WIRE)–SmartMark Communications, LLC, one of the world’s leading strategic communications companies, announced today that its CEO, Juliet Shavit, graces the cover of the 2015 European Communications PR Guide. The guide is being distributed this week at Mobile World Congress in Barcelona.

SmartMark Communications is widely known for strong domain expertise in the telecom, cable, and energy industries, as well as its unique position on communications convergence.

“We are well known as a true strategy firm—more than we are a public relations or marketing shop—helping companies achieve industry leadership through smart positioning and thought leadership,” said Juliet Shavit, President and CEO of SmartMark Communications. “We are an active participant in the conversation about where the communications industry is headed, and we use this knowledge to help our clients develop their unique message to market.”

SmartMark is a full service communications house, developing large scale integrated marketing and public relations programs for clients. For more information, visit www.smartmarkglobal.com

Contacts
SmartMark Communications, LLC
Lindsay Ambrose, +1-215-504-4272
LAmbrose@smartmarkusa.com

SmartMark CEO Juliet Shavit Redefines “Smart” on the Cover of Connect-World Magazine

CEO Discusses how the SmartMark Group of Companies is Redefining Communications Strategy and the Meaning of Convergence

PHILADELPHIA–(BUSINESS WIRE)–SmartMark Communications announced today that its CEO, Juliet Shavit, is featured on the cover of the latest issue of Connect-World Magazine. In this issue, which will be distributed at Mobile World Congress (MWC) 2015, Shavit talks about the growth of the SmartMark Group of companies (SmartMark Communications, SmartEnergy IP™ and SmartShows) and how they became recognized experts in customer experience by helping to bridge the communications gap between IT and marketing departments.

As a leading strategic communications company, SmartMark has an inherent understanding of how different communications tactics work together to create solid messaging and market positioning. While SmartMark has historically been known for its B2B excellence, the company has spent the last decade building up a successful practice aimed at B2C customer engagement and now counts some of the largest service-driven companies in the world as clients, designing and managing their customer education and engagement programs.

“We understand that in 2015 strategic communications is taking on a whole new meaning for service providers,” said Shavit. “SmartMark has been at the forefront of consulting for services companies on how to leverage big data and analytics to design measurable customer engagement programs. We are pioneers in assessing and implementing the latest technologies for segmented and metrics-driven marketing.”

This year, the SmartMark Group of companies will continue to make strides in all its key areas and further test the limits of communications innovation. Shavit added, “SmartMark will continue to force the communications industry to rethink its communications strategies with customers. SmartShows will work with operators on re-thinking their content ownership and delivery strategies. At SmartEnergy IP, we will continue to challenge and innovate the way energy companies relate to customers, as we actively work to build smart communities across the country that leverage advanced technologies to improve the quality of our life while reducing energy consumption.”

To read more about SmartMark’s plans for taking 2015 by storm, you can read the Connect-World Magazine article here.

Contacts
SmartMark Communications, LLC
Lindsay Ambrose, +1-215-504-4272
LAmbrose@smartmarkusa.com