SmartMark CEO, Juliet Shavit, Talks the Business of Innovation at TIA Connectivity Jam 2017

Shavit leads panel discussion on the business case for innovation investment

DALLAS, TX – June 5, 2017SmartMark Communications, LLC, a world leader in communications and innovation strategy, announced today that its CEO, Juliet Shavit, would be leading a panel at the Telecom Industry Association (TIA) Connectivity Jam 2017 event in Dallas, Texas. The panel, titled, “The New Carrier” will take place on June 6, 2017 at 1:30pm.

The panel will focus on how today’s current digital marketplace is forcing communications service providers to rethink their business models and the importance of investing in innovation. Shavit has been widely recognized for her approach to innovation as it pertains to customer experience and engagement.

“Innovation is only as important as the business case behind it. You can have the most advanced technologies and innovative applications, but unless you can build a sound business case for investment that includes ROI and improved customer experience, then all you have is just another shiny new toy,” said Shavit.

SmartMark Communications works with businesses globally on helping them understand customer experience investment and the value of innovation. By providing council on industry best practices, market competition, and the latest cutting edge available technologies, SmartMark works with companies to build and manage robust and rewarding metrics-driven customer experience programs.

To schedule a meeting with Juliet Shavit at the show, contact Lyndsay Pocorobba at .

About SmartMark Communications
For nearly two decades, SmartMark Communications has been a world leader in strategic communications, helping businesses emerge as leaders in the industries they perform. Today, SmartMark has expanded its services to include consumer strategy solutions for businesses looking to improve their overall customer experience.

With end-to-end communications solutions under one roof including: public relations, marketing consulting, design and creative, interactive and web services, and market research, SmartMark remains the ideal partner for companies looking to take charge of their industries and lead the way through innovation.

Lyndsay Pocorobba
SmartMark Communications
+1 (215) 504-4272